Although email marketing belongs to the old school of marketing and some marketers believe that its impact is weak, it is still considered one of the most powerful and important e-marketing channels, as it is an essential part of the marketing process of any online business.
It works alongside and complements other marketing channels. In fact, email marketing will continue to be an important marketing element and will never become obsolete, because everything that happens on the Internet is related in one way or another to email, as it is the first and most important official means of communication on the Internet.
E-commerce professionals know the value of email marketing, as the return on investment in email marketing is usually greater than most other marketing channels. Also, email is one of the best channels to communicate with interested customers and share the latest news, products, and services with an audience that already knows you, so it’s time to take advantage of that most effective and income-generating marketing channel.
What is email marketing?
Email marketing is one of the oldest and best e-marketing strategies, through which you can get highly targeted visitors, whether to your company’s website or online store. Email marketing depends on communication between a site and the targeted users of that site. It is a marketing method that enables you to send marketing messages to users who have visited your site before. In order to understand the importance of email marketing, you only have to open your private email, where you will find messages from Facebook informing you that you have new friend requests and with a link to return to your account. You will find messages from the online stores from which you have purchased before telling you that there are products suitable for you, and you will find other messages from some sites informing you that there is important new content that has been added to the site. And you will find many, many other marketing messages. In fact, there is no strong business on the Internet that does not use email marketing.
The importance of email marketing visitors
Why are email visitors of particular importance? The answer simply boils down to the way the mailing list was collected. As the visitor subscribes to the mailing list with all his will, he is expected to receive emails containing new offers or marketing messages that are primarily in the area of his interest.
For example, if you work in the field of commission marketing and assume that you choose to market products related to food recipes (such as a book, guide, or cooking guide), If you are a user of email marketing, you will actually direct visitors first to your landing page before entering the product sales page.
In this case, you will offer your visitors the chance to join your mailing list; you will motivate them by giving them a free book, for example.
Assuming that they have actually purchased what you are marketing or not, you can still reach them via email, as they are now very targeted visitors in everything related to the field of cooking and recipes, and therefore you can market the same product or other products to them in the same field. In this case, they know very well that when they subscribe to your mailing list, they will receive emails with marketing offers. But if you are one of those who are not looking to build mailing lists from the visitors they get, then you are missing out on a lot.
Advantages of email marketing
1. Ease of setting up the tools through which you can get access to your mailing list
Just subscribe to one of the companies that provide email marketing services (we will list the most important of these companies), then put the company code on your site or landing page, and start collecting your mailing list.
Of course, you can set messages to be sent automatically to each subscriber based on your specifications; everything can be set up automatically as you wish.
2. The low cost in comparison to the benefits that can be obtained.
All you have to do is pay the company that provides the email marketing service while using the same visitors that you have, and you will get double benefits from that. As we mentioned at the beginning of the article, email marketing has a return on investment that is not comparable to any other marketing channel.
3. The ability to accurately measure results
Through the company that provides email marketing services, you can easily track the results in terms of the percentage of recipients who opened the email out of the total number of recipients and the number of people who clicked on the link in the message, etc.
4. This type of marketing is characterized by taking a personal approach in dealing with the customer.
meaning that you can formulate a message that appears personal and is directed to each customer separately, as email marketing services allow you to put the customer’s name at the beginning of the message. Not only that, but you can set certain messages to be sent at certain times and according to certain events. For example, at the beginning of the subscription, you can send a message thanking the user for being subscribed to the mailing list. It is primarily a personal message that arrives on the client’s personal email, and this is what makes email marketing a very effective marketing channel.
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