In order to enter the world of email marketing, you must first have your own mailing list, and this is achieved in one of two ways: either by purchasing a mailing list or by building a mailing list yourself.
There are a lot of risks that you need to be aware of if you decide to buy a mailing list. For example:

You will pay a lot for something that you can get for less if you build the mailing list yourself.
You will find it somewhat difficult to find the right source to buy a mailing list.
It is possible to buy a mailing list and then discover that it is not targeted for the purpose for which you purchased it.
The secret to email marketing success depends on trust. Internet users often do not open messages sent from sites unknown to them, so your chance of achieving results from purchased lists is weak.

Therefore, many marketers who are pioneers in the field of email marketing do not recommend purchasing a mailing list. Accordingly, if you want to enter the field of email marketing, you must build your own mailing list.

In this case, it will be one of two:

Owner of a website, blog, or online store.
She works in commission marketing.

In the event that you own a business and have a website that represents it.
In this case, you must place the mailing list subscription form on the site, and in addition to that, you must motivate visitors to subscribe to your mailing list, such as by giving them a free book, for example.
In the event that you work in the field of commission marketing
In this case, you must create a landing page, which is an intermediate page between the direct source of visitors and the advertiser’s page (which may be a page for selling a product or a page for a specific offer).
And you must have a convincing reason for the visitor to subscribe to your mailing list, such as giving him a free book or making subscribing to the mailing list a step that must be taken in order for him to reach the advertiser’s page.

How to Make Use of Email Marketing

Email marketing is mainly done through the correct preparation and adjustment of the postal marketing system, as it depends heavily on the mechanism that you have to set up, monitor performance, and make the necessary developments to improve results. Here are separate steps on how you can do email marketing:

1. Build the system

Email marketing has a special nature, somewhat different from other types of digital marketing. There is a system that must be built first in order to start the email marketing process. This system consists of some elements, namely:

A/ Involvement in one of the email marketing services

It is a service for collecting and managing mailing lists, through which the data of subscribers to the mailing list (name, email, etc.) is stored and preserved. Through it, messages are sent to subscribers automatically, according to pre-sets.

B/ Designing a form to capture user data

There are many types of these forms, some of which appear as a pop-up window above the content of the site and some that appear next to the content of the site. In other cases, user data is captured during the site’s registration process—for example, the process of opening a Facebook account, which requires you to enter your name and email address—and then this data is used to send you messages without requiring you to register in a separate form.

C/ Linking the mailing list subscription form to the Email Marketing service.

This is done through a code granted to you by the company providing the service and placed on the site, which carries out the data transfer process. Although this is a software process, it is not difficult and non-programmers can accomplish it, and you will often find most email marketing companies have educational videos and articles on how to link the service to your site.

D/ Setting your brand identity

Email marketing companies allow you to create a unique design for the messages that you send to subscribers, such as placing your company’s logo and choosing specific colors to use (by creating messages in HTML).
It also allows you to use images or Embeds from your store for certain products, as well as include communication data (such as a website link, email address, company name, and social media page icons).

E/ Setting the messaging system

The messages are the final marketing output from the email marketing process, and they are set by the email marketing company and sent automatically according to pre-set orders.
The messages here are the ones through which you will get marketing benefits, but you must understand very well that not every message that you will send to the subscribers of the mailing list is a marketing message. Therefore, let us divide the messages through the email marketing system into two types:

Regular messages:

These are messages that are sent automatically based on a specific action taken by the user, the most important of which are:

E-mail activation message (which is sent to the new subscriber and contains a link to activate the email address).
The welcome message for the new subscription (which is sent after activating the e-mail to congratulate the subscriber on joining the mailing list).

It is worth noting that regular messages are set once at the start of email marketing, and they are often not changed because they are a fixed thing, but of course they can be changed or modified as you wish.

Marketing messages:

These are the messages that you send to the mailing list for promotional purposes, such as:

A weekly message with the articles that have been added to your blog.
A message containing offers on specific products from your online store.
Abandoned cart reminder.

These messages are also sent automatically, but they are often modified according to the marketing plan that you follow at a particular time.
Now you are ready to start using email marketing to achieve marketing benefits for your business. so move on to the next step.

2. Build your mailing list.

In the world of email marketing, this process is called opt-in, and there is another important term called double opt-in. The difference between the first and the second is that in the first place, the registration process for the mailing list ends once the data is entered. In double opt-in, the email address must be activated by sending an email with a special link. The user must click on this link to activate registration on the mailing list. Of course, all email marketing professionals recommend building double-opt-in mailing lists.

Building a mailing list is not easy, and you have to make marketing efforts and conduct a lot of experiments and tests to reach the best possible result.
The key to success in building a mailing list is to provide users with a strong reason to subscribe (such as appearing on brand or giving them good content).

3. Start sending marketing messages.

This process is linked to the system settings, so it is difficult to manually send marketing messages to users. Hence the importance of the system. For example, you can set up a message that is sent every month containing the best-selling products in your online store. You can set marketing messages for users weekly, monthly, or every 15 days, and this is not the only thing that can be set through the system, as there are many other advanced settings through which mailing list subscribers can be classified and private messages sent to them according to their classification. For example, you can send a message to every shopper who has gone three days without leaving a shopping cart without completing the sale.

What do you need to start Email Marketing