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Creating a website and profiting from it is one of the most important and popular ways to profit from the Internet, but in order to create your own website, you need a large amount of time and effort, and above all, you need a large number of tools and services that help you create a successful website. The good news, which some may not be aware of or know well, is that you will not have to go far from one place to own a good site, develop it, and profit from it as well. The one place or one name that you need is Google-only Google.
Through this article, I will review with you the most important Google tools and services for every website owner, which will help you in creating and building your site, give you all the data you need to develop and improve your site, and also provide you with a way to profit from this site.
13 free Google tools and services to own a profitable site
1. Blogger (Free blog creation service)
Most of those who read this article know what the Blogger service provided by Google is. And for everyone who does not know Blogger, it is a free service provided by Google through which you can build your blog in an easy, simple, and free way. And because Blogger is a Google-owned service, expect to get the best results in the Google search engine compared to other free blogging services. That is, of course, if you can provide good content with it. Furthermore, Blogger is the only free blogging service where Google Adsense ads can be placed.
2. Google AdSense (profit sharing program)
If you have your own blog or site and you do not know how you can profit from it, Google also offers you Google Adsense, with which, by having an account with it, you can obtain advertising codes that you place on your site. And you get a commission every time a visitor to your site clicks on these ads.
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3. Google Analytics
This is one of the most famous Google tools and services for every website owner, through which you can know a lot of analytical data about your site visitors, such as the number of daily and monthly visitors and the source of the visitors, whether they come from search engines or from a social media site, etc. Also, through Google Analytics, you can know the geographical distribution of all visitors to your site and the devices that visitors use to visit the site. It also has lots and lots of other analytical data, through which you can make decisions about how to develop your site, improve its performance, and then get more visitors.
4. Google Keyword Planner
Through it, you can know the monthly search rate for each keyword or phrase. This tool is essential for you as a website owner because it allows you to tailor the content of your site to match the most frequently searched words or phrases by Internet users.Here, you have to use the same keywords that Google users use in order to get visitors through it.
5. Google Search Console
It is another service provided by Google to website owners, through which you can know the crawling rate of your site by Google spiders, and through which you can know if there are problems with one of your pages that hinder good crawling by Google spiders. This service also gives you data about the pages that have been indexed by Google. It also shows you if your site has security or content issues.
6. Google Alerts (Keyword Tracking Service)
In Arabic, it is called Google Alerts, and through this service, you can choose a lot of topics related to your site, and then every day or week, depending on your choice, this service will send you messages containing all the sites that recently talked about this topic that you chose previously.
For example, if you have a dog training website, you include this word in Google Alerts and choose to have messages sent every week. This service will aggregate all or the most important websites dealing with dog training issues.This service is extremely important because it familiarizes you with the leading sites that are related to your site, as well as the most important news related to the subject of your site, making you aware of everything that happens around you, and you will always have the information you need at the right time.
7. PageSpeed Insights
This tool allows you to measure your website speed on computers and mobile devices. Just copy your website link into the tool’s rectangle, click Analyze and this tool will calculate your website speed rate out of 100 points.
And not only that, but this tool will also make a list of the most important elements or aspects that you must modify so that you can significantly improve your site’s speed.
8. Google Trends (real-time hot keyword discovery service)
Through this service, you can identify the most popular topics that Internet users are searching for at a particular time and study how you can link your site’s topics to these famous events from the general side. On the other hand, you can filter these topics according to the field of your site.
You can see the most important and popular current events or news on your site directly and search for a way to take advantage of this.
This service also provides a very important feature, which is measuring the search rate for any keyword and comparing it to previous years.
9. Structured Data Testing
Through this tool, you can add more Structured Data to the search results for your site, which is additional data that Google allows every website owner to add, and then it appears in the search results.
This additional data may include the site’s logo, contact information with the site’s administration, or the appearance of the site’s social media icons.
10. Mobile-Friendly Test
Through this tool, you can see how efficiently your site appears on smartphone screens. Just copy your website link and place it in the designated rectangle inside the tool, and in less than a minute, this tool will scan your site and tell you to what degree it is compatible with mobile screens.
11. YouTube
YouTube is an independent website owned by Google, and it represents a service for hosting videos and thus allows each website owner to host their own marketing videos.
Recently, the idea of marketing through videos has spread, as the video does not require the fatigue and effort that reading requires for the user.
It also represents an attractive element for Internet users compared to articles or written texts, and YouTube is a great free video hosting service for every website owner.
12. Accelerated Mobile Pages
This service was recently introduced by Google as a service for smartphone users who do not have access to a reliable internet connection. On the other hand, this service gives website owners high speeds for their websites and then works to improve the experience of the mobile visitor.
This Google project depends on storing simple copies of the web pages of the sites on Google servers themselves, and when a mobile user uses the Google search engine, the amp results appear among the search results, and when you click on one of these results that has the lightning bolt sign, the web page is loaded immediately for the user.
13. Google Tag Manager (an advanced analytics tool for measuring anything on your site)
This tool is separate from Google Analytics, and through it, you can get any kind of data you want about your website or Android app. You can create a tag to monitor download operations through your site, a tag to monitor the number of users who scroll to the end of the site, or a tag to track a visitor when they click on a specific link on your site. Tag: It is a small code that is added to the site through Google Tag Manager, whose function is to collect a certain type of data and information.
In fact, these Google tools are not only important for every website owner, but they are also important for every online marketer.
Here we have dealt with a brief summary of the importance of these Google tools and services, but there are more details about the usefulness of each of them and how to use them, which we may soon start dealing with in separate topics.
Read also: The most important criteria for successful email marketing
