Of course, remember one time when you were searching for a product on the Google search engine and you found the first results displayed in bold with a yellow badge that read “Ad”? (I recently became a black badger.)
This type of marketing is known as search engine marketing, and it is one of the most effective marketing strategies to expand the growth of brands in the market and multiply their profits.
Although Google is at the top of the search engines in the world, this strategy covers most search engines and can be applied to them.
Although there are a large number of search engines, in this article we will focus mainly on Google search engine marketing.
What is search engine marketing ?
There is a popular adage that goes, “The best place to hide a dead body is on the second page of Google search results.” Although we at Winners specialize in marketing and self-development and do not recommend killing others, this saying carries an implicit truth regarding the behavior of users on search engines. You know that consumers now tend to speed and achieve, and there is no way to spend the whole day looking for a product, especially if they are short on time.
Statistics say that more than 35% of product searches are done through Google alone, and they last only one minute.
Although it is necessary to implement search engine optimization strategies effectively to increase profits and visitors, this is not always possible from SEO alone, especially when there are competitors who pay money to appear before you.
If you are competing in a market where your competitors are running advertising campaigns on Google, you will not be able to compete adequately unless you invest some money to climb to the forefront of the first page of Google as well, so that the customer sees you before your competitor!
That is, if there are 500,000 search results for the product you offer, then you will be the first of these results, and the one that comes first usually has higher reliability.
So SEM is the process of increasing visitors’ and customers’ visits to the website through paid advertisements on SERPs (Search Engine Results Pages).
Search engine marketing is used to ensure that a company’s products or services appear in the first results for the user.
Essentially, this term refers to all search engine marketing activities, whether paid ads (Paid Ads) or search engine optimization (SEO).But with time, this name has come to refer to paid ads only.
Search engine marketing strategies have proven over the years to be one of the best sales and revenue-generation channels.
And if you’re still skeptical about the feasibility of this method, then you might want to check out these new statistics:
- Research is one of the largest components of the digital marketing market, at over 46%.
- Global paid search revenues amounted to $128 million in the United States in 2018 alone.
- Search engine marketing is expected to grow at an average annual rate of 10%, bringing the total market size to more than $140 billion in 2021.
- For high-volume keywords with intent, the first three results receive 40% of the total clicks.
This is how search engine marketing works.
- First: the advertiser chooses the relevant keywords or key phrases for which he wants his ads to appear.
- Second: in comparison to competitors, the advertiser determines the value he is willing to pay for each click.This process is known as “bidding.”
- Third: When the user searches using the keyword or phrase, the results will appear in order based on who paid the most-along with a number of other data points.
- Fourth: When a user clicks on an ad, the advertiser is charged for that click.
Read also: Top 10 recommendations for using LinkedIn professionally
