1) Semrush
This tool enables you to perform an extensive search for search terms, track their ranking, scan the site, analyze visitor activity, and much more.
This tool is one of the best tools if you are looking for opportunities to rank higher for long-tail keywords for free and also to complete your search engine marketing.
One of the advantages of Semrush is that it enables you to discover where your competitors are focusing their marketing efforts, and analyze the strength of their regional presence; So that you can plan the use of your budget.
In addition, Semrush enables you to view your most important competitors in the category you target, infer the keywords they are bidding on, and study the elements and components of their ads.
You need all this information to create a search engine marketing strategy that will help you outpace your competitors in the search results!
2) Google Trends
You can consider this tool as your right arm in your search engine advertising; It enables you to track the search value and volume of any keyword by region, language, and timing, which in turn will help you identify which words are more popular. And since you do not want to spend your budget on unpopular words, this tool will be excellent for improving the performance of your ads, especially if your project is e-commerce, because your ability to measure customer interest in a specific geographical location is undoubtedly important to direct your ads to the right area; This saves you money in the long run.
3) Keywordtool.io
One of the features that made us add this tool to our list of the best search engine marketing tools is its ability to sneak in and read Google, Bing, YouTube, Amazon, Instagram, Twitter, and app stores; Thus, you will be able to conduct an accurate search for the keyword across different platforms and channels, which ultimately means a better return. One of the distinguishing features of this tool is that it takes the base and root of your keyword, and gives you several alternatives and variations of related words and phrases. This feature enables you to make a stronger list of words that you will target in your paid advertisement. On top of that, the free version of Keywordtool.io allows you to generate up to 750 keyword suggestions, using Google’s Autocomplete feature to present relevant keywords to you.
With this tool, you can analyze the popularity of searches on Google; To ensure that your keyword is gaining traction and will continue to serve your search engine marketing goal in the long term.
4) Google Ads Keyword Planner
Because the Google search engine is most likely to be used to show your ads, it makes sense to consider using this tool to search for the most important words to you, and to stay informed of a way to change the search for certain words over time.
This tool will help you narrow down the most searchable possible words, ensuring that you choose the most effective ones for your project. In addition, the Keyword planner tool provides you with suggested bid estimates for each keyword; So you can decide which word will work most efficiently for your budget. Best of all, once you’ve found the perfect word and are ready to launch your campaign, you can do it all with this tool.
5) Hubspot
Hubspot is generally one of the leading companies in the field of e-marketing, and it develops exceptional software and tools to make the lives of marketers and business owners easier. The Hubspot marketing tool helps you do more than just drive traffic to your site. It lets you look at click stats to calculate how your ads affect customers along the buyer’s journey.
This analysis helps you determine which ads work more efficiently and why, and then adjust your search engine marketing strategy and combine it with other marketing activities.
With these tools and the right strategy, search engine marketing can change the status and future of your entire brand, and help generate more sales opportunities than ever before.
There’s no reason why you shouldn’t put off doing a search engine marketing campaign today other than some systematic study and of course practice.
You can take the first steps of your search engine marketing campaign by applying the steps in this guide you’ve just read.
Read also: 7 steps to building a search engine marketing strategy
