As you read these lines, 88% of marketers at B2B target companies use content marketing as an essential part of their marketing plan, and companies have spent nearly $220 billion on content marketing strategies and content marketing tools from 2016 to 2020.
Perhaps you are reading this article now because you find yourself part of this 88%, and you also know full well that brands get value from content marketing that they cannot get from other types of marketing.
The first of which, for example, is that it is 62% less expensive than traditional marketing and reaps three times the number of customers and sales in terms of quantity and value.
And if you are not on the content marketing boat, you will soon know the importance of content marketing and content marketing tools, and you will resort to them whenever you go deeper in your attempts to develop your project, whether it is online or on the ground.
And to make it short so you don’t drown under the ruins of the many sources, here is a list of the most important content marketing tools that are indispensable to you, whether you have been using content marketing for decades or are just starting out.
Content management tools
1) HubSpot.com
Hubspot is the most popular inbound marketing tool, including content management, customer relations, and sales. Hubspot is considered by experts to be one of the most effective content marketing tools out there.
It offers a set of supported tools that content marketers need to create, modify, and manage the right content for the right audience, enabling them to generate high-value customers and sales.
Once you create an account on the Hotspot platform, you analyze your marketing strategy in detail in light of improving sales and performance in general.
2) Contenttools
Continutools is a content marketing platform for creating, publishing, and analyzing content for advertising and marketing campaigns. The application includes an internal editor that allows you to create content while keeping SEO rules in mind, giving your content a better chance of appearing and ranking at the top of search results.
The tool includes a set of content information and analytics supported by artificial intelligence, tools for automatic publishing on social media platforms, and support for integration with many external tools (as a third party), led by Evernote and Dropbox.
3) Google Toolkit
We cannot talk about content marketing tools without talking about the search engine giant. Google gives marketers countless tools to create and improve content and marketing strategies in general.
For example, there is a Keyword Planner tool to do keyword research and Google Analytics to give a deep and comprehensive look at and analysis of the performance of the content over a specific period. in addition to other tools such as Google Trends, Google Search Console, and many others.
Second, content analysis tools
4) Google Analytics
As we mentioned in the previous section, Google Analytics is one of the most powerful suites of tools that Google offers to marketers and content creators. Google Analytics provides an integrated system for measuring and analyzing website data.
This system includes everything from how customers and visitors interact with ads and website content to social media tools across all devices. Thus, website editors can understand what works best on their platforms and, based on that, make adjustments to their content marketing strategies.
5) SEMrush
You probably wouldn’t be surprised if we told you that the success of any content you create depends a lot on how you position it to appear in search engine results.
Now imagine that a tool that contains a huge database of more than 106 million keywords and 71 million domains will help you analyze the content and behavior of visitors on your site and competitor sites… This is what SEMrush will offer you.
Simrush is another digital super tool that offers a range of important services and tools for content marketing, SEO, and SEM practitioners.
where it provides them with interaction data and information that helps them defeat their competitors in this area, starting from on-page SEO analysis, ideas for improving content and SEO strategies, and even suggestions for backlinks and new content ideas.
6) Moz
Let’s say that you are already trying to promote the content of your site or online store on search engines, but you are always surprised by a breakdown in ranking and thus a decrease in the number of visitors and possibly sales.
That’s why keeping an eye on your site’s performance is crucial, which is why we offer Moz.
This tool helps you monitor your site’s ranking for your most important search term, as well as on-page configuration, competitive analysis, and a keyword scarcity analysis tool. This wide range of services will enable you to decide the best destination for your content efforts.
7) Buzzsumo
Buzzsumo is a research, content aggregation, and analysis tool for social media platforms. The tool gives you the information you need to know which content is trending online in a particular niche or topic, how your content is performing, and who is trading it.
The tool also assists you in identifying the most popular and influential influencers in specific industries, as well as tracking and analyzing competitors’ content.The tool also enables you to search for the best keywords on topics of interest to your audience.
Third, project management tools
8) Cover
CoSchedule is one of the most popular smart marketing platforms out there. CoSchedule allows you to organize and manage all of your marketing activities from a single location, as well as manage, publish, and analyze content in between.
The platform also enables you to manage the frameworks and terms of work within your team and easily share files and documents without the need to use third parties, and all of this certainly means higher efficiency and speed.
9) DivvyHQ
This tool is a content planning and production tool specifically designed for teams of content creators and publishers, or editors. The program includes frameworks that users can modify and exploit according to the needs of the team.
The tool also provides a content calendar that enables users to see and follow what the rest of the team is working on.
10) Buffer
You can use the Buffer platform to create, schedule, and publish your brand content across social media platforms. The platform enables you to publish according to the best times that suit your audience or the times of your choice throughout the day.
The platform also enables you to get an extensive analysis of your content’s performance.
Fourth, tools for creating visual content
11) Biteable
And because visual content gets three times more engagement and attention than textual or traditional content, this platform is your next destination.
Using the Biteable platform, entertaining and interactive videos can be created for social media platforms. The platform offers hosting for free video templates, images, music, and sketches.
If you want—and you should—to add visual content to your site and communication platforms, then this is exactly what you are looking for.
12) Canva
This tool is undoubtedly on the list of the best content marketing tools for any content creator who needs to create a strong visual presence for their content and branding as a whole.
Canva is a platform for graphic design and visual content, from social media content and presentations to documents, posters, flyers, and more.
The application has more than 50,000 ready-to-use templates available in different sizes for social platforms, and you can also upload images from your personal device to edit them.
13) Design Wizard
Like Biteable, the Design Wizard platform enables you to create visually engaging content through a simple and interactive user interface.
The platform provides more than 10,000 free pre-made design templates to scale images on various platforms, such as Instagram and Facebook, in addition to more than 1.2 million stock images. This makes it the most suitable platform for non-professional visual content creators.
Fifth, various other content marketing tools
14) Feedly
Basically, Feedly is an application that collects content and news from online sources for the user to modify and share with others. Feedly is one of the best RSS feed tools out there, with millions of users and an infinite amount of content.
You can benefit from this tool by adding articles, blogs, and sites that interest you to stay informed of the latest news and updates and to be inspired by new ideas for your content.
15) Flipboard
Flipboard collects stories and news that are happening at the moment, and you can use it to see the latest happenings and trending trends, which can definitely give you innovative ideas to write about.
16) Parse.ly
The Parse.ly platform is based on understanding the type of content that will have the greatest positive impact on your project and making the right decisions based on real data.
17) UberFlip
UberFlip is a platform that enables marketers to create highly personalized content for their target audience at every stage of the buying journey, publishing content that audiences want to see and eventually engage with the company.
18) Rebranding
This is the most advanced tool for creating custom shortened URLs and links for your content. This tool enables you to put your brand name on the shortened links, which in turn increases the click-through rate to 39% of the regular links and gives your company an opportunity to be seen and gain the trust of the reader.
Now, remember that the only way to find the right tool for you is to know exactly what your project needs and the strengths and weaknesses of its marketing aspect, and then search for the content marketing tool that supports these marketing efforts.
Finally, it remains to be known that there are thousands of content marketing tools swarming the internet. There is absolutely no objection to looking for newer and more effective tools from time to time. You can never predict what’s in store for innovators!
Read also: How do you define the target audience?
