Are you wondering how to professionally manage your company’s social media pages? In fact, social media community management has become a growing field, and there is a lot to think about. In this article, I will give you 10 golden tips on how to run your company on social media.
1- Answer the questions.
With the increasing number of customers on social networking platforms, companies need to do more than just post their own updates; they must also be ready to answer questions.
A recent study found that eight out of ten US companies answer customer questions and complaints via social media. The survey also shows that US companies are particularly successful at this.
The study indicates that 83% of companies always deal with questions or complaints sent to them via social media. However, only 54 percent of businesses in this survey also speak up and actively participate in online conversations with consumers.”What about your job?” Do you answer or avoid questions?
2- Bring people to your site through social media.
Sometimes, with all the talk about social media, companies may forget one of their original goals of starting a social media strategy, i.e., bringing customers to your company website.
If you’re a small business owner, social media can be very helpful in getting customers to your website. Very few consumers make a purchase the first time they view a website. An initial visit may be enough to get their attention, but you also need to gain their trust and convince them that it’s better to buy your product than your competitor’s.
Here are two tips at this point:
- Keep your customers informed by updating your information regularly.
- Connect with your customers; if a consumer posts a comment or question on your page, make sure you respond as quickly as possible. Not only will this prove that you can provide them with excellent customer service, but talking to them directly will also help gain their trust and show them that there is someone behind the business.
3- Tell stories about how customers use your products and services.
If you’ve been monitoring your activity on social networks and you see that a user has tweeted about your product or posted a picture on Pinterest, for example,
This means that there are already customers who are satisfied with your product or service! Well, that’s great, then maybe it occurred to you to repost the message for the world to see. But why stop there? Why not be a business storyteller and share these experiences professionally on social media?
One marketer says that not only does his company retweet and repost blogs and social media mentions from customers, but employees also share customers’ photos of their products that they upload to social media to use as success stories. This company has a motto: “We are more interested in talking about our customers and how they use the product than just talking about ourselves.”
Now you too have to ask yourself, “How can you use social cues to tell your success stories?”
4- Divide and Conquer
Depending on the type of products or services your company provides, you may actually benefit from maintaining more than one Facebook page or Twitter profile.
Social media segmentation is not without benefits, and candy manufacturer Mars is an example. Mars manufactures the candy brands M&Ms, Snickers, Dove, and Mars. The important thing here is that M&Ms, Snickers, Dove, and Mars can each have a Facebook and Twitter page completely independent of the others, with their own brand as well.
The Internet has created a highly segmented market, and marketers are advised to take this into account. As a result, B2B companies have an opportunity to improve their online marketing strategies by creating a page for the overall brand only and also by creating individual social networking pages for each of the products and services they offer. you advance.
5- Elicit reactions
Of course, we all know that engagement is key to managing a social media community. But the question we may find ourselves grappling with day in and day out is: What would be most effective?
We can sum it up with this piece of advice: “A social media campaign should ask questions that cause consumers to stop, think, and react.”
You can look at the questions you’ve asked before in articles, tweets, or Facebook updates that generated the most responses and get the most thoughtful and creative answers. Then you ask: Can I do it again tomorrow? And the day after tomorrow?
6- I really make sure to create fans and followers?
Someone may have told you once that having more fans and followers should be one of your primary goals for managing your online communities. No matter what, numbers matter, right?
The truth is that your customers by nature are not particularly interested in following your company on Twitter or Facebook, reading your blog, or watching your videos, as there are mountains of great content on the internet, and therefore embracing your company and its content is not a top priority for them.
So we can say that success will only come to companies that can create compelling reasons for their customers to connect with them on social media, and those who do not give priority to benefiting customers and linking with them will fail. How can your company be more helpful and closer to your customers? What do you think will give customers good reasons to contact you?
7- Update your content strategy over time
Let’s say your team sat down three months ago and created your content strategy to carry you through the rest of 2018. Yes, the analytics and demographics from the last few weeks all look good. But your community may be moving and reacting to something that happened yesterday or even today.
Analyzing the keywords and demographics of social media will only take you to the present. But you will need to evolve your content strategy over time based on what is happening in your industry today. Revisit your content strategy frequently and be flexible about what and when you post.
8- Honesty is still the best policy.
Your community members invest a lot of time following your brand. You must treat them fairly and be honest with them. Here are three tips for being transparent with your audience:
- If you’re not sure how to respond to something or don’t know if you’re even allowed to address it, talk about it first with your team and superiors.
- Deal with criticism and rumors, and do not ignore or evade them.
- Respond to questions and inquiries honestly. Sometimes, you may have to disclose information that was not made public before in order to rectify the situation.
9- Creativity is not overlooked
In Phil Mershon’s article on creative social media marketing case studies, he shows how seven companies have used their ingenuity to create memorable social experiences. The seven key lessons we can learn from these companies are:
- Take advantage of photos and videos.
- View your customers’ experiences.
- Enable social sharing for all of your content.
- YouTube is much more advanced than you might realize.
- Optimize your content for mobile users.
- Give people a reason to interact.
- Consider creating a LinkedIn group in your industry.
10- Use humor
Humor can be a great way to get people’s attention, but humor can also be a little tricky. The target market and the nature of the target customers must be taken into consideration here. Conducting quizzes and focus groups to gather feedback is a great idea. Also, try using an online survey to test your attempt at humor in front of an internal audience before you send it out.
Also, you should always remember that comedy is something related to personality and nature, so do not expect to please everyone.
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