How the investor masters the pitch deck

A pitch deck is defined as someone presenting an idea and trying to communicate it to the recipient and convince him of it in an ornate and influential way.
The term is usually used when companies, especially start-up companies, make a pitch deck that presents a new idea about a specific project, with the aim of attracting interested investors and persuading them of this idea quickly and easily. The duration of the pitch deck is usually fairly short, during which the startup founder tries to present his idea in a clear, simple, and attractive way. This may be done either directly in front of the investors or through the Internet.

The importance of the presentation to investors

The purpose and importance of conducting project bids, which all companies in the world resort to in light of the technological era in which we are currently living, lies in the following:

• Attract customers to buy the company’s products and services.
• Attracting new investors to contribute to the company’s business.
• Communicating the new business idea to clients and shareholders in order to convince them of it with ease compared to the old traditional methods.
• Build a direct relationship between the person presenting the idea and the recipient.
• The possibility of knowing reactions and answering questions.

Preparing for the presentation

Or what is known as “pitch deck.” To ensure a good offer for investors, the following tips can be followed:

• Clarity of the vision of the submitted idea (The Vision): The submitted business idea must be clear and distinct, and there must be a fundamental reason for its implementation in the work environment so that the company can attract investors.
• Maintaining focus and confidence when presenting the idea (Maintain Focus): It is necessary for the person making the pitch deck to have confidence, enthusiasm, and intelligence during the pitch deck in order to be able to answer all the questions raised by the investors, as this will increase the investors’ confidence in the business idea and encourage them to invest in the company.
• Flexibility: It is important for the presenter to convince investors of the flexibility of the proposed business model and that it is capable of facing any emergency situation that may occur.
• Identify potential investors and customers by knowing their impressions and ideas about the company’s business.
• Determining the appropriate team (bring the team): The idea of making an integrated presentation to attract investors is related to the competence, skills, and abilities of those working on it, so it is necessary to choose the appropriate individuals who have high communication skills and the ability to persuade and speak in front of the audience.
• The presentation should be short and attractive: The presentation about a new idea must be short, concise, and clear because investors receive hundreds of offers daily, so the presenter must attract their attention to his idea within a short time.

Presentation types

• The Twitter Pitch: A presentation that sums up the whole idea in one powerful sentence as compared to well-known brands. It is preferable to use this method of pitch deck when the presenter meets with investors who have never heard of his company before and describes it to them in a strong, attention-grabbing sentence that expresses it accurately.
• The elevator Pitch: It is a short description of the company or project, and the reason for calling it the elevator pitch is that the company description lasts for a period similar to the elevator trip, i.e., between 15 seconds and two minutes. The following elements must be present in this type of offer:

1. Determine the objective of the offer: holding a meeting, requesting opinions and advice, or obtaining capital.
2. A brief explanation of what the company does: by expressing the core idea of the startup.
3. Mention what distinguishes the company and makes it unique.
4. This approach is best used when the presenter knows the investor is willing to listen. It’s a good alternative to a quick pitch deck of up to a minute.

• The Competition Pitch: It is a longer presentation than the previous two presentations that lasts between 3 and 5 minutes, which is the time usually available to investors, and is used to present an idea of the startup, its work, and the stages of implementation and progress of the work without many details.
• The Investor Pitch: A set of media consisting of no more than 10 slides is used to help convey the message. The presenter must be able to capture and interest investors and be willing to go into detail. The ten tranches should include as many details as possible that are of interest to investors. The most important points that must be raised in this type of presentation are the problem, the solution, and the stages of implementation and progress.

Presentation content

presentation slides or presentation material (Pitch Deck) The duration of the presentation is usually fairly short, and during that period, the presenter must take into account the presence of the following elements in the pitch deck he is making:

• The problem.
• The solution.
• The product.
• Market size.
• The competition.
• The team.
• Stages of implementation and growth.
• Financial affairs.
• Required capital.
• Business model and marketing plan.

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