Perhaps at this point you know what calls to action are and how you can implement them easily and effectively, seeing their impact on conversion rates and profits.
1) Use strong imperative verbs.
As with anything else, you have to invest what you have. In a call to action, you often don’t have much room to get your message across, as it is in your head.
Some platforms limit the number of characters in ads or posts. So keep your message short and tell your audience directly what you want them to do.
It is preferable to start dealing with the matter directly, as follows:
- Marketing your online store: Start the call to action with the words “Buy”, “Shop”, and “Order”.
- Promote an email newsletter or an article: Start with words like “Download” or “Subscribe.”
For example, if you own an online store and offer vouchers to new visitors and users, they should understand how they can benefit from it.
That is, do not make your invitation, “Our discount vouchers are available now!” Rather, let it be “Subscribe now to benefit from our latest discounts!”
The former don’t really tell them what awaits them, while the latter tell them directly what to do and why. The inevitable result here is higher click-through rates and, more importantly, conversion rates.
2) Use enthusiastic words.
Continuing on from the previous point, if you want enthusiastic responses and responses from your customers, begin with enthusiasm. If the call to action is lively and enthusiastic, customers will be affected in turn.
If you’re offering them a discount, don’t be complacent about it. Rather, appear as if you are giving them great news, such as “Buy now and save up to 50%!” Or “Download the book for free now!”
The way you construct your sentences, including imperative verbs, word order, and even exclamation points, will instill in your audience a sense of urgency and the need to respond.
We can analyze the example of downloading the book for free as follows:
- Carry: A strong, resonant imperative that gives the customer a sense of an important opportunity that matters to them.
- Book: Product clarity gives the user an idea of what to expect.
- Now: It creates urgency, positive pressure, and, of course, a fear of missing out if he doesn’t seize it right away.
- Free: It is the value that the brand provides to the customer, that is, that it cares about benefiting and educating him and thus occupies its place in his mind as a credible company.
The effect of these invitations can also be multiplied by the following:
- Reducing distractions in the text of the ad, post, or post, such as images, links, or others.
- Work to reduce the feeling of tension and reduce excuses for the hesitant user.
For example: “No credit card needed!” or “There are no hidden costs!” or “Shipping is absolutely free!” and so on.
3) Give them a compelling reason to accept the invitation.
You have a great offer, and you want customers to come over to try it out. The best way to proceed here is to consider where they are.What really convinces the customer to take this action? Will it make his job easier? Or can he help them overcome an obstacle in their lives or their relationships?
Determining all of this will come down to the value that your project holds for its target audience and its unique selling point.
A unique selling point is the competitive advantage that your company has over all competitors. Let’s say that in addition to providing excellent digital marketing services, you also offer free consultations to new customers.
In this case, the call to action could be “Email us now to book your free consultation!”.
In this way, you are not only giving the recipient a strong call to action, but you are also giving them a reason to respond to it, which is to get the value of a free consultation.
4) Cultivate their fear of missing out.
There is a popular term that has appeared on the scene recently called “fear of missing out.”
This term refers to the feeling that frightens audiences into missing out on a particular opportunity, news, or experience if they do not take a certain action in the present moment. You probably know what we’re talking about now!
Yes it’is. We receive offers and discounts with limited time and quantity all the time on our phones and inboxes.
This type of stimulation works well because it usually offers offers that are hard to miss. The recipient also feels that if he loses it, he will not be able to collect it anymore due to its short nature in time and quantity.
By using invitations such as “Shop now, stock is limited” or “Shop now! The offer ends tomorrow,” you can create a sense of enthusiasm and urgency in your customers.
5) Know your available devices.
What’s the point of a strong call to action that the public can’t respond to? It is important to know what devices your target audience uses to see your invitations. Google, for example, does not treat tablets and PCs as if they were the same device.
Imagine if someone saw an advertisement for a product that caught their eye on TV. He would most likely bring his computer or tablet to search for it on Google. Mobile phones, on the other hand, exhibit distinct user behavior and search intent.
In short, the call to action must first be clear and appropriate for the different devices on which it may appear.
But in any case, make your invitations suitable for telephone contact, especially those that appear on the screens of the devices. Like “call now to find out more” or simply “contact us”.
Google enables you to add mobile preferences to your ads, which in turn enables you to customize ads to appear exclusively to mobile users.
You can also activate the communication extensions that show the company number next to the advertisement, which is a feature available on all devices.
6) Break the Familiar
It’s OK to experiment with unfamiliar phrases in your call to action. The important thing is that you will never know what your customers like and don’t like unless you experiment and monitor the performance feedback afterwards.
Some practices sound great on paper and in theory, but the only way to measure their effectiveness is to test them. What seems successful to you may seem silly to your audience.
So we recommend that you not only test and measure different CTAs but also let them all be creative and innovative.
If your customers aren’t responding to your usual calls to action, maybe you need to go a little outside the box and try something different.
Instead of “Fill out your form now,” use “Your dream trip starts here!” And instead of “call for more information,” use “don’t miss out!” “Your chance is just one call away. and so on.
7) Use numbers whenever you can.
You don’t need an academic study to know that customers are more motivated by numbers than others. Especially in pricing, discounts, ads, and the like. So, it might help you to add the numbers in the call to action.
When a user sees attractive numbers in your ad and decides to click through to your site, you know they are still interested in your offerings. This means that you have a potential customer ready to buy.
But when you do not include your prices or any numbers in the advertisement or call to action, you arouse the interest and enthusiasm of a user who wants the product or service, and when he enters your site, he may be surprised by the prices and leave. Experiment with the use of digital data in your CTA whenever you can.
For example, you could say, “Buy a TV under $200,” “Get an iPhone at 50% off,” or perhaps “Buy 2 items with free shipping.” These numbers contribute to creating a state of fear of missing out on opportunities among your customers.
Now that you know what call to action are and how you can easily implement them, we thought it would be useful for you to be exposed to successful examples and models of companies that implemented call to action in an unprecedented way on their websites and digital platforms!
Read also: What are the types of Call to action?
